Shell of its former self

January 2nd, 2008 by Brock

John Hockenberry, a fomer Dateline NBC correspondent, has an interesting article up at Technology Review.  It’s a good piece, and it really gets to the heart of TV journalism around the middle of it.  I think it nails the current state of my profession, and I tend to agree with him.  Here’s an excerpt:

“This was one in a series of lessons I learned about how television news had lost its most basic journalistic instincts in its search for the audience-driven sweet spot, the ‘emotional center’ of the American people. Gone was the mission of using technology to veer out onto the edge of American understanding in order to introduce something fundamentally new into the national debate. The informational edge was perilous, it was unpredictable, and it required the news audience to be willing to learn something it did not already know. Stories from the edge were not typically reassuring about the future. In this sense they were like actual news, unpredictable flashes from the unknown. On the other hand, the coveted emotional center was reliable, it was predictable, and its story lines could be duplicated over and over. It reassured the audience by telling it what it already knew rather than challenging it to learn. This explains why TV news voices all use similar cadences, why all anchors seem to sound alike, why reporters in the field all use the identical tone of urgency no matter whether the story is about the devastating aftermath of an earthquake or someone’s lost kitty.

“It also explains why TV news seems so archaic next to the advertising and entertainment content on the same networks. Among the greatest frustrations of working in TV news over the past decade was to see that while advertisers and entertainment producers were permitted to do wildly risky things in pursuit of audiences, news producers rarely ventured out of a safety zone of crime, celebrity, and character-driven tragedy yarns.”

Full article here…

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A 16-year veteran of radio/television news. Now working in communications and marketing at a major university. Chief of the Alabama Ghostbusters. Everything written in this blog belongs to me. They do not represent the views or opinions of my employer.

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